EFFECTIVE DEVELOPMENT OF THE INNOVATIVE POTENTIAL OF A MANUFACTURING ENTERPRISE IN THE CONTEXT OF A DIGITAL ECONOMY
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp563-570Abstract
In this article, the issues of effective development of the innovative potential of a manufacturing enterprise in the context of the digital economy are analyzed from a scientific-theoretical and practical point of view. The study highlights the influence of digital technologies, human capital, financial and organizational resources on the innovative potential of the enterprise. The level of digitalization of production processes, indicators of innovation activity, and their impact on efficiency were also studied. The article develops recommendations for increasing the efficiency of resource use, improving management and innovation processes through the implementation of digital transformation, automated systems, "Big Data," IoT, and artificial intelligence technologies
Keywords:
digital economy manufacturing enterprise innovative potential digital transformation automated systems artificial intelligence innovative developmentReferences
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