STRATEGIC DIRECTIONS FOR DEVELOPING A COMPETITIVE ENVIRONMENT IN REGIONAL CONSUMER GOODS MARKETS
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp380-390Abstract
The formation of an effective competitive environment in regional consumer goods markets is a key condition for sustainable economic growth, consumer welfare and innovation-driven development. This study discusses the fundamentals, structural variables and strategic mechanisms of economic modernization and market liberalization affecting the competitiveness of regional consumer goods markets. Using a combination of comparative analysis, econometric modeling and empirical research in selected regions, the study identifies key factors such as market concentration ratios, entry barriers, institutional support mechanisms and consumer demand dynamics that determine the intensity of competition. Empirical results show that regions with diversified production structures, high levels of small and medium-sized enterprise (SME) activity and strong institutional arrangements have higher market efficiency and consumer satisfaction. In addition, the study highlighted the importance of digital transformation, innovation ecosystems and public-private partnerships as strategic levers for building competitive advantages in the consumer goods sector
Keywords:
consumer goods market competitive environment strategic management market structure regional development economic competition innovation institutional regulation sustainable development regional economyReferences
Calligaris, S. et al. (2024), “Defining the geographical level of competition: A taxonomy of industries”, OECD Science, Technology and Industry Working Papers, No. 2024/05, OECD Publishing, Paris, https://doi.org/10.1787/273475aa-en.
Judy Corstjens, Marcel Corstjens, Rajiv Lal (1995). Retail competition in the fast-moving consumer goods industry: The case of France and the UK. European Management Journal, Volume 13, Issue 4. Pages 363-373. https://doi.org/10.1016/0263-2373(95)00028-J.
Keelson, S. A., Cúg, J., Amoah, J., Petráková, Z., Addo, J. O., & Jibril, A. B. (2024). The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship? Economies, 12 (11), 282. https://doi.org/10.3390/economies12110282.
Kergroach, S. (2021), "SMEs Going Digital: Policy challenges and recommendations", OECD Going Digital Toolkit Notes, No. 15, OECD Publishing, Paris, https://doi.org/10.1787/c91088a4-en.
Mizuno, M., Aoyama, H., & Fujiwara, Y. (2021). Untangling the complexity of market competition in consumer goods-A complex Hilbert PCA analysis. PloS one, 16(2), e0245531. https://doi.org/10.1371/journal.pone.0245531.
OECD (2021), Methodologies to measure market competition, OECD Competition Committee Issues Paper, https://oe.cd/mmmc.
OECD (2023), Competition and Innovation: A Theoretical Perspective, OECD Competition Policy Roundtable Background Note, www.oecd.org/daf/competition/competition-and-innovation-atheoretical-perspective-2023.pdf.
Tavares, W. S. (2024). Productive Competitiveness and Regional Development: A Systematic Literature Review. International Journal of Sustainable Development Research, 10(3), 97-113. https://doi.org/10.11648/j.ijsdr.20241003.14.
Tian, S., & He, Y. (2025). The impact of digital industry development on regional economic resilience: Evidence from China. PloS one, 20(2), e0315203. https://doi.org/10.1371/journal.pone.0315203.
UNIDO. 2024. Industrial development report 2024: Turning challenges into sustainable solutions. Vienna: United Nations Industrial Development Organization.
Yang, Y., & Lin, G. T. R. (2025). Local Digital Economic Growth, Enterprise Digital Transformation, and Digital Dividends: Evidence from China. Systems, 13(4), 297. https://doi.org/10.3390/systems13040297.
Yang, Zhixiong & Zhang, Jishun. (2025). Digital infrastructure construction and the development of new-quality productive forces in enterprises. Scientific Reports. 15. 10.1038/s41598-025-09897-w.
Ziqi Wang, Dan Peng, Qunxi Kong, Feifei Tan (2021). Competition in the Retail Market of Consumer Packaged Goods. International Review of Economics & Finance https://doi.org/10.1016/j.iref.2025.103854.
Ziqi Wang, Dan Peng, Qunxi Kong, Feifei Tan (2025). Digital infrastructure and economic growth: Evidence from corporate investment efficiency. International Review of Economics & Finance. https://doi.org/10.1016/j.iref.2025.103854.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
