USING FOREIGN EXPERIENCE IN DEVELOPING EDUCATIONAL TOURISM IN UZBEKISTAN (THE EXAMPLE OF TURKEY)
DOI:
https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp166-175Abstract
This article analyzes the theoretical and practical aspects of developing educational tourism in Uzbekistan based on the experience of Türkiye. The study examines the role of educational tourism in the global economy, mechanisms for attracting international students, state policy, and the international competitiveness of universities. Particular attention is paid to Türkiye’s strategic programs such as “Türkiye Scholarships” and “Study in Türkiye,” as well as the possibilities of adapting these practices to Uzbekistan’s conditions. The research applies SWOT analysis, comparative analysis, and statistical methods. As a result, scientific and practical recommendations were developed to improve educational tourism, increase the flow of international students, and expand the export of educational services in Uzbekistan
Keywords:
educational tourism international students Türkiye experience education export academic mobility higher education international marketing SWOT analysis educational services edu-tourismReferences
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