IMPROVING BRAND LOYALTY AND TRUST IN PRIVATE EDUCATIONAL SECTOR BY APPLYING DIGITAL MARKETING STRATEGIES

Authors

DOI:

https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp453-457

Abstract

This article analyzes the loyalty and brand trust through applying digital marketing strategies and offering some improvements to get highly satisfied customer profile. This article also shows how educational centers are implementing digital marketing tools like SMM, Google Analytics and Ads to drive customer demand and increase their trust to the brand

Keywords:

digital marketing marketing analytics innovation SMM Google analytics brand loyalty brand trust

References

Anastasiya Gribkova (2018) Raqamli marketing orqali brendni takomillashtirish, Marketing va raqamli texnologiyalar журнали, 2-жилд, 45–52-бетлар.

Banazarova S.A. (2022) Marketing tadqiqotlari va zamonaviy yondashuvlar, Iqtisodiyot va innovatsion texnologiyalar журнали, 4-жилд, 55–63-бетлар.

Bowen (2020) Digital marketing strategies and customer engagement, Journal of Marketing Research, 58-жилд, 112–120-бетлар.

Chen Y., B2B, B2C va virtual korxona boshqaruv tizimlari. (2020) Pekin, Xitoy: Akademik nashriyot, doi: 10.46532/jebm.20201205.

Cova B. va Salle R. (2008) Biznesdan biznesga marketing: munosabatlar nuqtai nazari. Nyu-York, Nyu-York, AQSh: Business Expert Press.

Forbes, (2022) "Kengaytirilgan haqiqat onlayn xarid qilish tajribasini o'zgartiradi", Forbes, https://www.forbes.com.

Frederiks L. (2021) “Mehmonxonalar uchun eng yaxshi mehmonxona sheriklik marketingi strategiyalari”, Cvent Blog, https://www.cvent.com/en/blog/hospitality/hotel-affiliate-marketing.

Kempbell K. (2021) “Mehmonxona reklamasi: Toʻliq qoʻllanma”, Cvent Blog.

https://www.cvent.com/en/blog/hospitality/hotel-advertising.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017) Marketing 4.0: Moving from Traditional to Digital, Wiley, 180–200-бетлар.

O‘zbekiston Respublikasi Prezidentining PF-6079-son Farmoni (2020) “Raqamli O‘zbekiston – 2030” strategiyasini tasdiqlash va uni samarali amalga oshirish chora-tadbirlari to‘g‘risida, 2020-yil 5-oktabr.

O‘zbekiston Respublikasi Prezidentining PQ-3276-son qarori (2017) “Nodavlat ta’lim xizmatlari faoliyatini yanada rivojlantirish chora-tadbirlari to‘g‘risida”, 2017-yil 15-sentabr.

Pitelinskiy (2019) Modern trends in digital marketing and brand development, International Journal of Business and Management, 7-жилд, 77–84-бетлар.

Sheraliyevich B.O. (2023) “Loblow kompaniyasi misolida inson resurslarini boshqarish”, The Seybold Report, jild. 18, yo'q. 5, 55-62-betlar.

Sheraliyevich B.O. va Zarina M. (2022) “Marketing tadqiqotlari va Nestle kompaniyasining O‘zbekistonda mijozlar ehtiyojini qondirish”, American Journal of Economics and Business Management, jild. 5, 31–38-betlar.

Sheraliyevich B.O., Erkinova R. va Umedova M. (2023) “Nestle kompaniyasining biznes tahlili va marketing hisoboti”, Rivojlanayotgan iqtisodiyotlarda marketing jurnali, jild. 3, 24–28-betlar.

Sheraliyevich B.O., Kadorkin K., Akramov N., Nuriddinov R. va Abiyorov N. (2023) “Nestle kompaniyasining bozor tahlili va tadqiqoti”, Rivojlanayotgan iqtisodiyotlarda marketing jurnali, jild. 3, 18–23-betlar.

Downloads

Published

How to Cite

Oblakulov , B. (2026). IMPROVING BRAND LOYALTY AND TRUST IN PRIVATE EDUCATIONAL SECTOR BY APPLYING DIGITAL MARKETING STRATEGIES. Advanced Economics and Pedagogical Technologies, 3(2), 453-457. https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp453-457