ORGANIZATION OF PLACEMENT AND EXHIBITION OF GOODS IN THE TRADING ZONE
DOI:
https://doi.org/10.60078/3060-4842-2026-vol3-iss1-pp54-62Abstract
The article examines the theoretical and practical aspects of the effective placement and demonstration of goods in trade zones. Proper placement and visual presentation of goods plays an important role in increasing sales efficiency, attracting customer attention, and stimulating purchasing activity. The study analyzes the experience of various retail enterprises and provides practical recommendations for optimizing the territory, segmenting product categories, and increasing sales through exhibition design, promotional materials, and visual merchandising methods. The article is useful for retail sales managers, sales specialists, and marketing researchers, and is aimed at the effective application of technologies for the placement and presentation of goods in modern shopping areas.
Keywords:
sales area product placement visual merchandising retail sales effectiveness display design customer attention marketing strategyReferences
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