FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES

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DOI:

https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734

Abstract

In the context of the digital transformation of the economy, franchising is gaining new strategic significance as a model of scalable and sustainable business. This article presents a comparative analysis of franchising development in France, Italy, and Germany, with a focus on institutional and legal frameworks, economic indicators, digital maturity, and the transformation of business models. The study reveals that digitalization enhances the efficiency of franchise networks, deepens support for small and medium-sized enterprises, and strengthens the legal protection of intellectual property.

Keywords:

franchising digital economy commercial concession intellectual property SME support institutional regulation business model

References

Franchising in Italy: (2020) Almost a million euros total turnover 2021 compared to 2020 [Электронный ресурс]. — URL: https://franchisinginitaly.com/franchising-italy-almost-million-euros-total-turnover-2021-compared-2020.

Italy: (2025) Pre contractual information obligations in the franchise contract [Электронный ресурс] // Rödl & Partner. — Published 18 March. — URL: https://www.roedl.com/en-gb/insights/pages/italy-franchise-pre-contractual-obligations.aspx.

Legge n. 129 del 6 maggio (2004) «Disciplina dell’affiliazione commerciale (franchising)» [Электронный ресурс]. — Gazzetta Ufficiale, 12 05 2004, n. 110. — URL: https://www.normattiva.it/uri-res/N2Ls?urn:nir:stato:legge:2004-05-06;129.

Uniform Franchise Offering Circular (UFOC). (2000) Washington, D.C.: Federal Trade Commission, - 45 p.

Алиев О. М. (2017) Анализ развития франчайзинга в зарубежных странах // Международный журнал прикладных и фундаментальных исследований. № 9. - С. 143 147. [Электронный ресурс] — URL: https://applied-research.ru/article/view?id=11844

Рожкова Л.В., Сальникова О.В. (2022) Международное франчайзинговое предпринимательство в Европейском союзе. Fortus: экономические и политические исследования, 3 (17).

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How to Cite

Otakuzieva , Z., & Alimov , A. (2025). FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES. Advanced Economics and Pedagogical Technologies, 2(6), 724-734. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734

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Vol. 2 No. 6 : Advanced Economics and Pedagogical Technologies

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Articles

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