РАҚАМЛИ ЭРАДА ДИСТРИБЬЮТОРЛАРНИНГ МАРКЕТИНГ ФАОЛИЯТИНИ ОШИРИШ МАҚСАДИДА АССОРТИМЕНТ СТРАТЕГИЯСИНИ ОПТИМИЗАЦИЯ ҚИЛИШ
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723Annotasiya
Мазкур мақолада маҳсулот ассортиментини стратегик жиҳатдан оптимизация қилиш орқали дистрибьютор компанияларнинг маркетинг самарадорлигини ошириш таҳлил қилинади. Анъанавий, интуитив асосдаги танловдан сунъий интеллект, POS маълумотлари ва прогностик таҳлилий воситалар билан қўллаб-қувватланган маълумотларга асосланган портфель бошқарувига ўтиш таъкидланади. Тадқиқот ассортиментнинг релевантлиги фойдалилик, чакана ҳамкорлар қониқиши ва бозор рақобатбардошлигига қандай таъсир кўрсатишини кўрсатади, бу хусусан Ўзбекистон каби ривожланаётган бозорлар учун муҳимдир. Дистрибьюторларни рақамли имкониятлар билан қўллаб-қувватланадиган ассортимент стратегияларини жорий қилишда қўлланиладиган босқичма-босқич амалга ошириш тузилмаси таклиф этилади, бу барқарор тижорий ўсишни таъминлайди.
Kalit so‘zlar:
ассортиментни оптимизация қилиш дистрибьюторлар маркетинг самарадорлиги сунъий интеллект таҳлили POS маълумотлари портфель бошқаруви рақамли трансформацияBibliografik manbalar
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