FACTORS OF INCREASING LABOR PRODUCTIVITY AND WAYS OF EFFECTIVE IMPLEMENTATION OF DIGITAL MANAGEMENT TECHNOLOGIES IN SMALL BUSINESS

Abstract

In the context of rapid digitalization of the economy, the issue of increasing labor productivity in small businesses is gaining special relevance, as the efficiency of labor resource utilization directly affects the competitiveness and sustainability of business entities. This article examines the key factors influencing labor productivity growth, taking into account the specific features of small enterprises under digital transformation. The study analyzes institutional constraints, organizational and managerial barriers, and the level of integration of digital solutions into management practices. Particular attention is paid to the potential of digital technologies such as automated management systems, digital analytics tools, and business process personalization instruments for optimizing internal resources. Based on empirical data and comparative analysis with international practice, recommendations are proposed for building a digital environment that stimulates labor efficiency growth. The findings may be useful in developing sustainable development strategies for small businesses within the digital economy.