THE ESSENCE OF DIFFERENTIATED MARKETING STRATEGY AND ITS EFFECTIVENESS

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DOI:

https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp49-54

Abstract

The article discusses best practices for a successful segmentation-based approach, focusing on the importance of thorough market research, consistent messaging, and the use of advanced analytics. It provides insights into how companies can effectively engage different customer segments and increase their market presence through a well-designed differentiated marketing strategy.

Keywords:

market research marketing strategy differentiated marketing customer segments targeted messaging brand awareness conversion rates consumer preferences resource allocation

References

Азарова, О.П. (2016) Маркетинг и современность: монография [Текст] / О. П. Азарова А. А. Арский. –М.: ИНФРА-М, – 267 с.

Котлер Ф. (2005) Маркетинг. Менеджмент Экспресс курс/ Пер.сангл. Д. Раевской./Под ред. С. Г. Божук. 2-е изд. – М.; -СПб; -Н. Новгород [и др.]. Питер.

Портер Е. Майкл. (2005) Конкурентная стратегия: Методика анализа отраслей и конкурентов: Пер. с англ. –М.: Альпина Бизнес Буне, –454 с.

Хусанов М. (2018) “Маркетинг ва бренд менежменти” – Т.:

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How to Cite

Khaydarova , K. (2025). THE ESSENCE OF DIFFERENTIATED MARKETING STRATEGY AND ITS EFFECTIVENESS. Advanced Economics and Pedagogical Technologies, 2(3), 49-54. https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp49-54

Issue

Vol. 2 No. 3 : Advanced Economics and Pedagogical Technologies

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Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.