THE ROLE OF THE DIGITAL ECONOMY IN ECONOMIC DEVELOPMENT

Abstract

This article analyzes the role of the digital economy in the development of the modern economy. The digital economy, which has emerged due to the rapid development of information and communication technologies (ICT), has a profound impact on global economic processes. The article examines key components of the digital economy, including e-commerce, Fintech, big data analytics, artificial intelligence and cloud technologies. These technologies significantly contribute to economic growth by increasing productivity, creating new jobs, stimulating innovation and facilitating market access. At the same time, the article also discusses issues related to the development of the digital economy, such as digital inequality, cyber security and data security. The article concludes by proposing ways to achieve sustainable and inclusive economic growth by balancing the positive and negative aspects of the digital economy.