THE ROLE AND IMPORTANCE OF INNOVATIVE DEVELOPMENT IN THE ACTIVITIES OF COMMERCIAL ENTERPRISES
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss2-pp629-635Abstract
The article analyzes the role and significance of innovative development in the activities of trade enterprises. New technologies and innovations create opportunities to enhance competitiveness, improve customer service quality, and increase economic efficiency in the trade sector. Additionally, with the help of innovations, trade companies can optimize their operations, capture new markets, and develop crucial strategies for sustainable development. This article explores how innovative approaches and technologies play a vital role in the growth and modernization processes in the trade industry.
Keywords:
innovative development trade enterprises technologies competitiveness economic efficiency customer service optimization sustainable developmentReferences
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