The products of the textile industry have a high level of value added, are favorable for foreign exchange income, form part of the income of the country's budget and are one of the sources of implementation of social programs. The industry also plays an important role in providing the population with jobs and income. Accordingly, based on the analysis of industry indicators, taking into account the place of the textile industry in the development of the country's economy, it is necessary to determine the majud, but unused opportunities in it.

This article analyzes the ways and methods of creating branding in the tourism sector and examines the methods used to achieve competitive advantages when choosing branding strategies and directions for their formation.