Influencing on economic wellbeing of the countries, tourism export is growing at fast pace in most regions. Tourism export has become the main driver of the economy, enabling countries to increase employment opportunities and foreign exchange earnings. However, the sustainability and effectiveness of tourism export are determined by multiple factors and constrained by various risks. Factors show how countries should act in order to expand the tourism capasity, meanwhile tourism associated risks help to be careful in the global market. This article will analyze both, and gives author’s personal assumption about further development of the industry.