MIJOZLAR BILAN BARQAROR ALOQALARNI TA’MINLASHDA SODIQLIK DASTURLARIDAN FOYDALANISH
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574Annotasiya
Ushbu maqolada moda sanoatida sodiqlik dasturlarining mijoz sadoqatiga ta’siri o‘rganildi. Tadqiqot avvalo mavzu bo‘yicha adabiyotlarning tizimli tahlilini o‘z ichiga oldi, so‘ngra onlayn so‘rovnoma orqali 200 nafar respondentdan ma’lumot to‘plandi. Logistik regressiya modeli yordamida sodiqlik dasturida ishtirok, chegirmalar va mobil ilova orqali foydalanish omillari xarid qarorlariga ijobiy ta’sir ko‘rsatgani aniqlandi. Model pseudo R² koeffitsienti 0.48 ni tashkil etib, tahlilga kiritilgan o‘zgaruvchilar dispersiyaning yarmidan ortig‘ini izohladi. Tadqiqot natijalari moliyaviy rag‘bat va raqamli platformalarning qulayligi mijoz sadoqatini oshirishda hal qiluvchi omillar ekanini ko‘rsatdi. Maqola sodiqlik dasturlarini samarali loyihalash uchun adabiyotlarni chuqur o‘rganish, empirik so‘rovlar va ekonometrik tahlil yondashuvlarini uyg‘unlashtirish zarurligini ta’kidlaydi.
Kalit so‘zlar:
mijoz mijozlar bilan munosabatlarni boshqarish sodiqlik dasturlari mijoz sadoqati marketing strategiyalari raqobat mukofot dasturlari xarid chastotasi raqamli platformaBibliografik manbalar
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