REKLAMALARDA ISHONTIRUVCHI ALOQA
Annotasiya
Ushbu maqolada ishontiruvchi aloqa, uni ahamiyati va reklamalarda qo‘llanilishi yoritilgan. Shu jumladan, ishontirish, ishontiruvchi aloqa tushunchalari mavjud ilmiy manbalarga asoslanib tadqiq qilingan. Ishontiruvchi aloqa tushunchasini va uning jarayonini ifodalashda umumiy aloqa jarayoni modeli, uni tashkil etuvchi asosiy elementlari va komponentlari alohida ko‘rib chiqilgan. Shuningdek, ishontiruvchi aloqa doirasida o‘rganish, dissonans-atribut, kam ishtirok ierarxiyalari reklamalarda qo‘llanilishi nuqtai nazaridan yoritilgan.
Kalit so‘zlar:
reklama ishontiruvchi aloqa ritorika aloqa jarayoni reaksiya teskari aloqa ta’sir ierarxiyasiBibliografik manbalar
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