FACTORS DETERMINING THE COMPETITIVENESS OF DIGITAL PLATFORMS
DOI:
https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp84-92Abstract
This article analyzes the main factors determining the competitiveness of digital platforms. Digital platforms play an important role in today's economy, providing users with various services and products and shaping the market. The article examines the impact of factors such as technological innovation, user experience, quality of services and products, social validation, business model and monetization strategy on increasing the competitiveness of digital platforms. At the same time, the article presents factors affecting the success of digital platforms in the market and ways to adapt to market conditions, as well as recommendations aimed at increasing competitiveness. The results of the study identify the main factors necessary for the successful management of digital platforms and effective operation in a competitive environment.
Keywords:
digital platforms competitiveness innovation technological development reputationReferences
Abdurakhmonov U., & Shermatov K. (2021). Raqamli texnologiyalar va ularning O‘zbekistonning iqtisodiy raqobatbardoshligiga ta’siri (Digital Technologies and Their Impact on Uzbekistan's Economic Competitiveness). O‘zbekistonda iqtisodiy raqobat (Economic Competition in Uzbekistan), 3(1), 14-21.
Baker A., & Smith C. (2023). The Role of Customer Reviews in Digital Platform Success: A Case Study Approach. Journal of Marketing Science, 40(4), 54-71.
Choudhury M., & Saboo A. (2022). Platform Competition and Consumer Behavior: A Digital Transformation Perspective. Technological Forecasting and Social Change, 172, 121-131.
Feng H., & Zhang X. (2023). The Impact of Artificial Intelligence on Digital Platform Competition. Journal of Strategic Marketing, 31(3), 213-225.
Ismailov A., & Rasulova D. (2022). O‘zbekiston raqamli platformalarining kelajagi va raqobatbardoshlik (Future of Digital Platforms in Uzbekistan and Their Competitiveness). Global Economy and Innovation Journal, 8(1), 45-52.
Jin X., & Wang Z. (2023). Competitive Strategies for Digital Platforms in a Globalized Economy. International Journal of Competitive Intelligence and Strategy, 5(2), 88-104.
Kelley R., & Stone M. (2022). Data Analytics in Digital Platforms: Leveraging Big Data for Competitive Advantage. Journal of Business Analytics, 12(2), 99-114. Mansurov D., & G‘ulomov N. (2023). Raqamli platformalar orqali biznes modellari va innovatsiyalar (Business Models and Innovations through Digital Platforms). O‘zbekiston Raqamli Iqtisodiyoti (Digital Economy of Uzbekistan), 6(1), 65-71.
Mirzaev A., & Rasulov A. (2022). O‘zbekistonda raqamli platformalar va ularning biznesga ta’siri (Digital Platforms in Uzbekistan and Their Impact on Business). Journal of Business and Technology, 14(3), 109-116.
Sattorov R., & Xodjayev I. (2023). Raqamli iqtisodiyot va raqamli platformalar: Tezkor rivojlanish va raqobatbardoshlik (Digital Economy and Digital Platforms: Rapid Development and Competitiveness). O‘zbekiston Respublikasi Fanlar Akademiyasi Axborot Texnologiyalari Instituti Journal, 5(2), 35-42.
Toshpo‘latov M. & Karimov Z. (2021). Digital platformalarning tashqi raqobatbardoshlikni o‘rganish: O‘zbekistondagi xususiyatlar (Studying the External Competitiveness of Digital Platforms: Features in Uzbekistan). Innovative Development in Digital Economy Journal, 3(2), 98-105.
Toshpulatov Z., & Bozorov B. (2023). Raqamli platformalar va ularning biznes raqobatbardoshligini oshirishdagi o‘rni (Digital Platforms and Their Role in Enhancing Business Competitiveness). O‘zbekiston Marketing Journal, 17(4), 87-94.
Wang Y. (2023). Monetization Strategies for Digital Platforms: Analyzing Subscription Models and Advertising Revenues. Journal of Electronic Commerce Research, 24(1), 55-75.
Zeng M., & Goh C. (2022). The Role of Innovation in Competitive Advantage for Digital Platforms. Journal of Business Research, 150, 118-130.
