This article is dedicated to exploring the prospects of implementing digital technologies to develop pilgrimage sites in the Bukhara region. The use of modern digital technologies is essential for enhancing the region's tourism potential, preserving cultural heritage, and improving service quality for tourists. The article analyzes the positive outcomes and prospects of digitizing pilgrimage sites, mobile applications, virtual tours, and digital marketing. It also discusses the opportunities and potential risks associated with this process.

According to the measures for the rapid development of all sectors in the Republic of Karakalpakstan on the initiative of the head of our state, 2 types of activity have been designated as specific "growth points" in each district. From that, tourism and greenhouses were identified as the driver industries in Ellikkala district. It's not for nothing. Because the historical objects in the area - castles, are expected to become one of the main tourist destinations of Ellikkala. Of these, 21 listed castles are considered to be worthy of inclusion in the international tourism route today. In 2020, as the flow of tourists decreased significantly due to the coronavirus pandemic, more than 40,000 pilgrims and travelers visited the district in the direction of domestic tourism, "Norinjon Bobo", "Kechirmas Ota Ziratgohi and Shifo Maskani", archaeological monuments and other tourist facilities.