This article analyzes the results of a study on the development of rural tourism and the factors influencing it. At the same time, the opinions expressed by a number of scientists were studied, and the possibilities of creating a strategy for the development of tourism in the mahalla were examined. As a result of the study, the state of rural tourism in Uzbekistan, the attitude of the population and local leaders to its development, as well as 5 main factors were identified. The definition of these factors made it possible to understand the necessary conditions for running a tourism business in villages and expanding the range of tourism services. The features that should be taken into account by the hokim assistant in supporting the tourism business as an important area of entrepreneurship in the mahalla are described.