The article explores the intricate mechanisms governing tourism and highlights strategies for fostering sustainable practices. Tourism plays a pivotal role in global economies, driving growth and development. However, to ensure its sustainability, it is essential to comprehend the underlying mechanisms shaping the industry.

Tourism development is currently facing many problems due to the political and economic fluctuations that make this sector extremely unstable. All crises and recessions usually occur outside the control of tourism activities. One of the most important economic problems related to the tourism is the lack of investment and financial resources in this field. We should consider that tourism is one of the largest job-creating industries in the world, and its development can make a major contribution to the economy. The purpose of this article is to review the problems and opportunities in the field of tourism financing. For the purpose of the research, we have reviewed the current analysis and research on the main directions of financial support for tourism.

Digitalization and automation processes provide tremendous opportunities for the development of tourism organizations. At the same time, they are accompanied by financial risks, since modernization involves a profound change in business processes, the development of new information systems and a long-term restructuring of the entire operation of the enterprise. Thus, a situation arises in which, on the one hand, the company may be overtaken by the risks associated with the digital divide, and on the other hand, the risks associated with the introduction of new technologies into business processes.