In this article, the formation, emergence and development of appraisal activity as a form of entrepreneurship in Uzbekistan, specific features of entrepreneurship development in general in the conditions of consistent and gradual reform of the country's economy, appraisal activity as an infrastructural component of the market of tangible and intangible capital funds, and market mechanisms of economic management specific aspects of its development are considered. Also, trends in the formation, emergence and development of evaluation activities of the Republic of Uzbekistan were researched.

The article considers marketing strategy issues in improving and developing appraisal activities. The essence of marketing in the appraisal services market is revealed. The main task of the marketing strategy for the development of appraisal activities is formulated to satisfy the components of the concept of modern marketing of the appraisal services market development. The main factors for improving appraisal activities are formulated. The main components of asset promotion from sellers to buyers and their relationship with appraisal services are shown. The ways of improving advertising activities in the appraisal services market are shown.