Ушбу илмий мақолада Ўзбекистонда электрон тижорат ривожланишининг жорий ҳолати ўрганилган. Тадқиқот натижасида электрон тижоратнинг замонавий усуллари (кўп каналли харидлар, роботлаштириш ва сунъий интеллект, машинани ўрганиш алгоритмларидан фойдаланиш) ва мамлакатда уларни қўллашнинг муаммолари ҳамда имкониятлари тадқиқ этилган.

Digital transformation is becoming an integral part of modern business, and the implementation of artificial intelligence (AI) in a company’s processes opens up new opportunities for efficiency improvement. However, with the growth of data volumes, the importance of data protection and adherence to confidentiality principles becomes increasingly crucial. This article discusses the main aspects of digital transformation and the introduction of AI while complying with data protection laws. Special attention is given to methods of ensuring confidentiality, such as data anonymization and the use of machine learning algorithms for protecting personal information.