This article provides an in-depth analysis of the state of use of natural tourist resources in the Samarkand region and strategies for their effective development. The possibilities of developing ecotourism, health tourism and adventure tourism based on the existing ecological, geological, hydrological and landscape resources in the region are considered. Also, proposals are put forward based on strategic approaches developed on the basis of digital technologies, ecological balance and the principles of sustainable tourism. As a result of the analysis, it is necessary to create an econometric model necessary for predicting the tourist potential of the region and use the model to predict all indicators in the tourism sector of the region.

In this scientific article the theoretical and methodological aspects of types of ecological tourism of Uzbekistan are considered. The classification of organizational forms of ecotourism in Uzbekistan has been structured, and prospects for developing the potential of popular types of ecological tourism in Uzbekistan have been highlighted. Four forms of cluster of ecological tourism of Uzbekistan are summarized: scientific ecotourism, educational ecotourism, recreational ecotourism and adventure - extreme ecotourism.

В данной статье представлена информация по SWOT-анализу факторов, способствующих развитию туризма и эффективному использованию туристско-рекреационных объектов и формированию туристско-рекреационных кластеров в Сурхандарьинской области.