Improving the standard of living of the rural population, the development of entrepreneurship in rural areas is one of the priorities of the state economic policy being implemented today. Based on this, this article will consider the issues of improving the activities of farmers, peasant farms and household landowners, which are considered effective forms of management in improving the standard of living of the rural population.

The article draws attention to the fact that the effective functioning of agriculture in the new conditions should be carried out by moving from the use of predominantly extensive methods of developing the agrarian economy to activating the intensification process as the main means and direction for increasing the efficiency of the industry. The article describes the main aspects of fruit and vegetable production in the field of agricultural problems and ways to overcome them.