This study studies the methodological foundations of development of services provided in museums and cultural heritage sites and their integration with the tourism sector. The main focus is on the effective use of cultural sites in tourism, improving the quality of services, introducing innovative approaches and studying foreign experiences. As a result of the study, the importance of tourism infrastructure, marketing strategies, digital technologies and local community participation was identified. The conclusions and proposals develop recommendations for harmonizing the activities of museums and cultural heritage sites with tourism in the conditions of Uzbekistan.

This article analyzes the role of the cluster approach in improving the efficiency of tourism services, its economic mechanisms, and potential for practical application. The practical component of the study examines the tourist areas of Samarkand from a geographical and cluster perspective, determining the spatial structure of the historical, transport, scientific and cultural, modern recreational, and airport clusters established in the city. A cartographic analysis demonstrates the mutual integration of the main centers of tourist flows and the infrastructure that serves them. Suggestions are also provided regarding the impact of the tourism cluster system on economic efficiency and ways to strengthen mutually beneficial cooperation between industry participants through organizational and economic mechanisms