This article examines changes in economic diplomacy depending on the level of development of the country. This is due to the fact that developed and developing countries pursue different goals not only at different stages of economic development, but also in the global economic and political arena. In other words, proposals and recommendations are made based on the fact that different tasks within the framework of one goal (increasing competitiveness in the world market) require the use of different diplomatic instruments.

This study examines the key directions of financial support mechanisms available to exporting enterprises engaged in foreign economic activities in the Republic of Uzbekistan. These mechanisms encompass the implementation of international standards and certification processes, the registration of national products and brands (trademarks) with foreign regulatory bodies, the establishment and maintenance of trade houses, financial assistance for leasing office, retail, and warehouse spaces abroad, participation in international exhibitions and trade fairs, and the promotion of local products and brands through digital marketing. Based on a comprehensive analysis of these support measures, the study formulates evidence-based proposals and recommendations to enhance the effectiveness of state interventions in facilitating export activities.