In the context of active digital transformation of economic processes, the issue of enhancing the efficiency of managing electronic commerce entities has gained significant relevance. This article examines conceptual frameworks and practical mechanisms for optimizing managerial performance indicators of enterprises operating in the e-commerce sector of the Republic of Uzbekistan. The study analyzes the institutional environment, the level of digital maturity, and the technological infrastructure of electronic business, and identifies key barriers hindering its development. Special attention is given to the need for implementing an integrative management model focused on digital analytics, business process automation, consumer interaction personalization, and the use of advanced platform-based solutions. Based on comparative analysis with international practice, specific recommendations are proposed for improving performance evaluation systems for e-commerce actors, taking into account the national context. The findings can be applied in shaping state policies supporting digital entrepreneurship and developing strategies for sustainable growth of electronic commerce.

Cloud technologies, artificial intelligence and analytical programs are becoming increasingly important in small business management. They help small businesses develop their activities, increase efficiency, reduce costs and optimize the decision-making process. The article describes the meaning, essence and mechanisms for the implementation of innovative digital technologies in simplifying financial management and increasing the efficiency of small businesses. By introducing innovative technologies into small business processes, a synthesis of conditions for systemic management was carried out. Innovative development of small businesses, the innovative environment and the potential for innovation are considered and, based on this, are an important factor. The possibilities of accelerating business processes, reducing costs and increasing the level of accuracy and transparency of financial relations are analyzed.