This article analyzes the factors that enhance the economic efficiency of innovative management in the service market. It highlights the impact of modern management technologies, digital transformation, artificial intelligence, and CRM systems on the service sector. The main focus is on improving service quality, responding promptly to customer needs, and strengthening competitiveness through innovative approaches. The article also explores international experiences and practical challenges in Uzbekistan, identifying key internal and external factors that contribute to effective innovative management. The conclusion provides practical recommendations for further improving management practices in the service industry.

The article analyzes the economic efficiency of implementing digital information systems in the hotel industry. The possibilities of improving service quality and reducing costs through the use of modern technologies are considered. The problems and proposals for implementing these systems in Uzbekistan are also identified.