O‘ZBEKISTON OLIY TA’LIM MUASSASALARI UCHUN XORIJIY RAQAMLI MARKETING VA TALABALARNI JALB QILISH STRATEGIYALARINI MOSLASHTIRISH
DOI:
https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146Annotasiya
Maqolada xorijiy universitetlarning marketing strategiyalarini O‘zbekiston oliy ta’lim muassasalari sharoitiga moslashtirishning amaliy modelini ishlab chiqish yondashuvlari tadqiq etiladi. Bunda institutsional islohotlar, raqamli muhitning o‘ziga xos xususiyatlari hamda ma’lumotlarga ishlov berish bilan bog‘liq huquqiy cheklovlar inobatga olinadi. Tadqiqotning metodologik asoslari sifatida xalqaro va o‘zbek adabiyotlari hamda rasmiy manbalar sharhi, keyslarni qiyosiy tahlil qilish, SWOT-tahlil, shuningdek, so‘rov va intervyu natijalarini modellashtirish ko‘rib chiqiladi
Kalit so‘zlar:
raqamli marketing moslashtirish islohotlar xorijiy tajriba brendBibliografik manbalar
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