RAQAMLI MARKETING STRATEGIYALARINING KICHIK BIZNES RIVOJIGA TA’SIRI
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp116-121Annotasiya
Ushbu maqolada raqamli marketing strategiyalarining kichik biznes rivojiga ta’siri haqida so‘z yuritilgan bo‘lib, raqamli marketing tushunchasi va mohiyati, raqamli marketingning eng muhim jihatlari, raqamli marketing va uning kichik biznes rivojiga iqtisodiy ta’siri ko‘rib chiqilgan. Shuningdek, raqamli marketing hamda uning asosiy afzalliklari, eng muhim yo‘nalishlari o‘rganildi. Bundan tashqari raqamli marketingni joriy etishdagi muammolar va ularni bartaraf etish yo‘llari faktlar asosida ko‘rildi
Kalit so‘zlar:
SMM (Social Media Marketing) SEO (Search Engine Optimization) raqamli transformatsiya raqamli marketing interaktivlik tezkor tahlil imkoniyatiBibliografik manbalar
“Digital transformation in Uzbekistan and new opportunities for SMEs” (2024). Journal article (SirPublishers). sirpublishers.org (Mahalliy/region, 2024 — soʻnggi 5 yil ichida).
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7-chi nashr). Pearson.
ESR groups / JES article (2024). The Role of Digital Marketing in the Success of Small Businesses — empirical overview and strategy synthesis. journal.esrgroups.org
Kannan, P.K. & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
Kotler, P., Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. John Wiley & Sons.
Kurolov, M. O. (2022). Digital marketing in Uzbekistan (several sectoral case studies). AIJSH / 2022. aijsh.com
O‘zbekiston Respublikasi Prezidenti. (2021). Raqamli O‘zbekiston – 2030: Strategiya. Retrieved November 19, 2025, from https://president.uz/uz/lists/view/1234.
Tiago, M. T. P. M. B. & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.
World Bank. (2023). World Development Report 2023: Migrating for Work and Growth. Washington, DC: World Bank.
Xudoyberdiyev, Z., Homitov, K., Murolov, A., & Muhamedov, F. (2009). Tadbirkorlik va biznes asoslari. Ilm Ziyo.
Yusupov Sh., (2023). Modern digital marketing in Uzbekistan. CyberLeninka (maqola/2023). КиберЛенинка.
Yuklashlar
Nashr qilingan
Qanday qilib iqtibos keltirish kerak
Nashr
Bo'lim
Litsenziya
Ushbu ish Creative Commons Attribution 4.0 Worldwide.
