O‘ZBEKISTON TURIZM BRENDI RIVOJLANISHIGA TO‘SQINLIK QILUVCHI OMILLAR
DOI:
https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp695-701Annotasiya
Mazkur maqolada O‘zbekistonning turizm brendini shakllantirish va rivojlantirish yo‘lidagi asosiy to‘sqinlik qiluvchi omillar tahlil qilinadi. Marketing nuqtai nazaridan qaralganda, turizm brendi nafaqat tashqi imijni, balki mamlakatning iqtisodiy, ijtimoiy va madaniy taraqqiyotini ifodalovchi muhim vositadir. Biroq, brend strategiyasining to‘laqonli amalga oshirilishiga to‘sqinlik qilayotgan bir qator tizimli muammolar mavjud. Ushbu maqolada aynan ana shunday omillar tahlil qilinib, ularni bartaraf etish bo‘yicha takliflar beriladi.
Kalit so‘zlar:
turizm brendi marketing strategiyasi O‘zbekiston xizmat sifati infratuzilma raqamli marketing brend imiji turizm sohasiBibliografik manbalar
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